More ways to launch Enterprise 2.0 at your company
My recent post ‘The use of handouts when launching a site’ seemed to grab the interest of a few people. Simon Goh is launching an intranet and was on the lookout for launch ideas. Here are a few more we’ve used in the past.
About a year and a half ago Simon and I launched an
However we soon realised we were missing a massive chunk of the workforce. Large swathes of people in many companies interact with technology only when they need to, and when they do they stick to what they know (in this case email and a few internal news sites served up in IE).
We just had to go offline. So here are some of the things we produced:
- Business cards (similar to above) with teaser info on the front and more detailed info on the reverse. We handed these out wherever and whenever possible. People liked them and we still see them on desks, shelves and wedged in keyboards today
- Neschens were printed and put on display in high traffic areas (as in photo). The neschens detailed
- Posters – quick and easy, although these ones were quite edgy. Different to most posters you see in large companies. i.e. not “Climb the highest peak of success” with a picture of a mountain….yuk!
- Handouts – these were more like quick tips on the tools
- Speakers – we managed to secure some great speakers to inspire people with the possibilities of web2.0 in the workplace
- Lunch 2.0 type meet-ups – to discuss blogs, wikis, podcasting, anything really
Of course this is just the start. Once you have people interested you need to back it up with the tools, support, pilots, workshops, mentoring etc. I’ll save this for another day.
Technorati Tags: enterprise 2.0
I have found that to be very true since much of the technology is either fragmented or elective for various groups in the firm. My approach in that case is grassroots and finding opportunities to proselytize those that don’t take advantage of what is available. It is good if you are able to create a catalyst out of one E 2.0 service that speaks most directly to them. For example I am on a call right now and see that “wiki” was not mentioned in one gent’s slide on collaboration tools. I’m on it!
[...] that would help them find out about new technologies? Here’s from Enterprise 2.0 Evangelist: Spreading Enterprise 2.0 – Take it offline: However we soon realised we were missing a massive chunk of the workforce. Large swathes of people [...]
[...] More ways to launch Enterprise 2.0 at your company Several simple non-technology things to do, to spread the word (tags: adoption web2.0 eGovissues enterprise2.0 summary) [...]
[...] it’s up to you to spread word using the channels they do recognize. Scott Gavin explains how he and Simon Revell used posters, business cards, lunch meet-ups, and speakers to [...]
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When I walk into a room of networkers I am always amazed at how people network. You have the folks who gather all their friends together for a good visit, then you have the“ movers and shakers” handing out their marketing materials and business car…
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Knowledge-on-Demand with Knowledge Plaza
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