It’s the culture. Technology is secondary.

I’m not sure whether I have explicitly covered this before, so I wanted to get something in here to tell you where I stand on the technology front. To me enterprise 2.0 is about facilitating the collaboration and innovation of a workforce. We use technology to help us do so, but the base building blocks of a collaborative and innovative workforce is culture. To me the technology is great, but without a solid understanding of the culture you are looking to develop, you will not get the best out of social software.

As the Enterprise 2.0 conference concludes this week I hope any organization going away to implement social software will also address the culture they wish to develop. A culture of; open information, encouragement of published content, loose control around what is published, letting your intranet evolve rather than force it in any direction, allow everyone to have their say and provide them with the ability to publish content, save laying down policies etc and let the common sense of your workers prevail, leading by example (that mean as the boss you need to use the tools too).

Introducing wikis, blogs, bookmarking, tagging etc will not transform your company overnight and by itself. The culture needs to be developed at the same time.

6 thoughts on “It’s the culture. Technology is secondary.

  1. Susan Scrupski

    Hey Scott. So true. Some of us have been harping on this aspect of enterprise 2.0 for a long time, but it has mostly fallen on deaf ears, unfortunately. The technology is easy to fall in love with. 😉 One of the most significant takeaways from the McAfee/Davenport debate for me was McAfee’s call for enlightened leadership within enterprises to foster and encourage cultural transformation. Even though these technologies thrive at the grass roots, emergent level, without the right executive support and engagement, there is a limit to their potential. In the case studies coming out of the conference, we are seeing where there was executive support and active participation, there were results.

    By the way, thanks so much for CHARLIE! I still get emails and references to this show.

  2. slgavin Post author

    Thanks all. It’s good to know there are others out there who appreciate the cultural influences of E2.

    Susan – glad you like Charlie!

  3. Björn Bauer

    Hi Scott!

    Just discovered your blog, so I’m a bit “late” for commenting on this one.

    I think your absolutely right on pointing at the cultural shift that has to be made in order to appraise and benefit from the technology shift.
    CoreMedia began to do this cultural shift nearly two years ago now and since a few months we are making our first experiences implementing the technology and advance our software.

    And still, we’re only experienced beginners. 🙂

    Also great thanks to your Charlie presentation, I think it opened some eyes.

    Keep on opening eyes!


  4. slgavin Post author

    Thans Bjorn. In fact I have heard you guys at CoreMedia have been doing some pretty neat things. Would be goo to share experiences sometime…

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