I keep telling people that it will be the small to medium sized businesses who will lead the way in enterprise 2.0 adoption and innovation. Today I heard from a number of people, in a number of large companies, about how internal turf wars, agendas or the overall technology strategy is preventing some truly great tools from being deployed.
It’s inevitable really. Big IT departments have been so focused on cost reduction, standardization, a one size fits all approach and a need to show value for money, that the desire/ability to innovate and be flexible has simply been lost (or forgotten).
So my message is to all the innovative SMB’s out there. You can use your size, desire to grow and nimbleness to quickly and efficiently explore what a web 2.0 world can offer you – before your larger competitors do! Of course there will be exceptions, and I personally know of some very large companies deploying enterprise 2.0 tools, but I think the exciting place to be right now is in the SMB market.
Ed: I’m not IT dept bashing, I’ve worked in one and still do to some extent. I’m highlighting the experiences of those around me.
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