Don’t be lazy: Why Big Content Is Worth the Risk

Great article on why you should be producing ‘big content’ for your blog/site.

If you want easy, then stop reading (this article is pretty long, and that sandwich won’t eat itself). The #1 attribute of big content is that it takes time and effort – it doesn’t have to be expensive, but you have to invest something into it (and, as they say, time is money). The problem with easy is that what’s easy for you is easy for everyone else, too. If anyone can do it, a tactic quickly loses impact. You can’t build a lasting competitive advantage with easy……

Continue reading the article over at SEOmoz:

Why Big Content Is Worth the Risk | SEOmoz.