Category Archives: Case Studies

Europe’s largest IT firm to scrap internal e-mail

Atos, the largest IT services firm in Europe, is going to do away with internal e-mail. Atos CEO Thierry Breton says that only 15 percent of the 200 e-mails his staff receive on average are valuable, and that staff are wasting between 5 and 20 hours a week handling e-mail. Instead of e-mail, he wants staff to use instant messaging and other chat-like communications media.

via Europe’s largest IT firm to scrap internal e-mail.

An observation about Enterprise 2.0

Having not been following the enterprise 2.0 ‘scene’ for some months now, (other than glancing at  headlines in my Google Plus stream), today I decided to go through my E2.0 RSS feeds.  My observation?  Nonsense!  It seems all I loved about enterprise social software has been replaced with a mountain of corporate jargon, complex terminology and crazy theories about the ‘DNA of crowds’ etc etc…

I’m pretty sure there still exists a simple and inspiring social software movement, it’s just a shame that it’s being talked up by all the marketing types who benefit from selling complexity.

I’ll have to see if I can reduce it down again like I did with Charlie back in the day…..(2006, oh my…)

New Whitepaper on Enterprise 2.0

Whatever Company have released a new whitepaper with participation from Sun Microsystems on Enterprise 2.0 titled ‘Using Enterprise 2.0 to prepare for recovery’. My name is even at the end as a UK contact, so for that reason alone I encourage you to download it 🙂 Download the full pdf here.

Executive Summary
The current circumstances and challenges are unparalleled in recent times. Changes in business culture are accelerating to satisfy the individual demands of customers, employees and collaborators.

In recent years Web 2.0 technologies have facilitated individual participation in generating web content and reflect a demand from internet users and at the same time acting as a catalyst for further empowerment. Enterprise 2.0 covers the deployment of these technologies for collaboration and knowledge management within the organisation.

Organisations that have already embraced Enterprise 2.0 find it contributes to many if not all areas of their business including; improved employee, customer and supplier relations; enhanced resource management and cost containment; marketing edge and perhaps most importantly innovation.

The increasing value of knowledge amid capital devaluation highlights the need for a culture change embracing the key business drivers of an organisation; their customers, markets and resources.

Enterprise 2.0 can provide solutions to enhance the performance of these key business areas, using tools that can be easily tested and verified for their Return on Investment.

Pic and Mix for Data Mashups

I’m a bit late posting this, but isn’t that always the way when talking about your own stuff! Over the past few months I have working with Kent County Council to help deliver their Pic and Mix project. Description from the site:

Pic and Mix aims to increase public access to Kent-related datasets including those generated by Kent County Council (KCC). For the purposes of the pilot, we have brought together a sample of the most useful information. Where possible, it’s been provided in a format that allows it to be ‘mashed’ and customised. Please help us shape this initiative by suggesting additional data and ways in which we can improve this site. And if you do anything clever with the data, we’d like you to share that with us too! …more

Initially Applied Trends was involved on the training side, and designed and delivered a training and informational package to the pilot group of users.  Later on we redesigned the public facing site and launched what you see today as Pic and Mix.

Picture 3

Rather than offer my own glowing views on the project, here are some excerpts from Simon Wakeman’s blog who is Head of Marketing at Medway Council in south east England.

The site ( has two main parts. First up the data section shows all the different data sets that the council has managed to make available – as RSS or Excel downloads.

The second part of the site allows users to post mash-ups that they’ve produced with the data – for example using Google Maps or Yahoo Pipes.

It’s early days so there aren’t all that many mash-ups posted yet, although some early ones do give an obvious nod to the potential of this kind of thing in the future – for example the “schools by postcode” map is a simple mash-up that I would have found useful this time last yer when looking at primary schools for my son – in fact there’s no reason why this shouldn’t be on the main council site before long I expect.

At the moment most mash-ups are combining a single data set and a visualising tool (mainly maps). It’ll be interesting to see when someone posts a mash-up of multiple data sources as for me this is where the value of open data really starts to be demonstrated.

Hats off to Kent County Council for doing this – hopefully it will show other public bodies the potential for open data and we’ll start to see this kind of functionality appearing more often on main council websites.

I couldn’t have said it better myself, thanks Simon.

Vendor Presentations at Conferences – Do’s and Don’ts

Crossing over from being inside a large company like Pfizer, to being an independent consultant to finally working with Knowledge Plaza and Applied Trends, I’ve often struggled with being seen as a ‘vendor’.

The word vendor often has negative connotations especially when you’re exhibiting at conferences and trade shows.  The default people expect is lengthy and bullshitty sales talk, removed from the realities of what people actually want and smooth talking guys just pushing a square peg into a round hole.

As an example a few weeks ago I attended Knowledge and Content UK (KCUK) with Gregory Culpin and manned the Knowledge Plaza stand.  We were one of only 4 or 5 ‘vendors’ in attendance who’s sponsorship money helped to make the event a reality.  Things started off well, and as usual we stood out with our slightly different stand, stance and general approach.  We were there not just to promote the product, but to network, meet people share our experiences (good and bad) as practitioners and to have a good time.  To be honest, sales talk comes a definite second to conversations and sharing.  If only the other vendors were the same.

We were due to present a case study and general informational presentation on Social Software and Information Professionals in the afternoon.  However by the time we got to our designated slot the audience had already endured at least two terrible sales pitches by the other vendors.  In fact they were so bad and so blatant that people were seriously avoiding all the vendors.  Wild product claims, a lack of useful information and general ignorance of the subject matter pretty much alienated the audience.

Luckily we did manage to pull in half of a large room for our talk and we started as we would normally start by introducing ourselves, covering our personal professional backgrounds in relation to the conference and reassuring the audience this was NOT a sales pitch.  Over the next hour we shared our views, experiences and relevant product information with the audience.  We initiated dialogue, invited challenges and generally had a good time!  The aim was to educate, share and of course raise product awareness but not at the expense of the former.  The reaction?  Excellent, we immediately had people come up and congratulate us on a ‘superb’ presentation which stood out from the crowd and the other vendors.

So as a summary here are my personal do’s and don’ts for vendor presentations at conferences:


  • invent new terms around your product i.e Knowledge Management 3.0 – it’s not credible
  • just talk to the audience and not converse – people get bored
  • only talk about your product  – people are there to learn stuff so offer some insights into the industry at least
  • be arrogant – bold arrogant claims are often sneered at whether they are true or not, so if you do make them, back them up with customer references or comments


  • teach people stuff – as stated above, people are there to learn
  • discuss your wins and failures – transparency is great to get the audience on side
  • engage and encourage feedback and discussions
  • be flexible with the approach and style – be prepared to adapt
  • be seen as individuals and experts in a field – not just sales people from XYZ corp

For our next trade show and conference appearances we’re trying to find a way to present our stand and ourselves as individuals as well as product representatives.  We want to engage, educate, discuss and have fun, not just push a message!  Maybe we’ll do something like the Geek Squad and present our personalities alongside the product merchandise….I’ll let you know how it goes!

Anyway, here’s our presentation from KCUK.

How one of the world’s largest consultancies influenced the development of an Enterprise 2.0 product

I gave this presentation at the Online Information show in London, Dec 08. It tells the story of how one of the world’s largest consultancies influenced the development of an Enterprise 2.0 Knowledge Management and Social Search platform.  Unfortunately I can’t say who the consultancy is (although I nearly did in the presentation) until the whitepaper is published.  The product is Knowledge Plaza, who I’ve been involved with since the summer.  Enjoy.

A Social Media Firestorm

If you need proof that a) Twitter (actually social media in general) is not just for IT geek guys, and b) that it’s a powerful buzz monitoring and customer engagement tool, look here….

There’s a firestorm on Twitter about the advert below from Motrin which seems to have offended a whole bunch of people. Whilst I don’t really get why it’s kicked up so much fuss you can’t ignore the social media powers at work, especially all brand owners and PR folk out there.

Josh Bernoff sums up the whole saga very well:

By now you may already have heard about the Motrin Moms saga. In a nutshell:

  • Motrin put the ad you see above on its Web site. First mistake — the ad is wrong. Since my wife is affiliated with La Leche League, an organization that supports breastfeeding, I can tell you that if wearing your baby hurts your back or neck, you need positioning help, not Motrin. And moms who care about parenting are exactly the wrong people to offend in your ad — they talk!
  • Pissed off moms start a firestorm on Twitter (#motrinmoms is trending), followed by hundreds of blog posts. Notable ones include David Armano at Logic & Emotion, with a very complete early analysis, and Sarah Evans on Mashable, with advice on what to do next. And this satirical view is amusing.
  • A Facebook group attracts hundreds (in one day) requesting a Motrin boycott.
  • Johnson & Johnson takes down. Unfortunately, this stuff lives on the Internet forever.
  • Inevitably, the controversy pokes its way into the traditional media, in this case Forbes. And the parenting blog of the New York Times.

Social Media Monitoring and Switched on Support

Is your company monitoring what’s being said about your brand/services on the internet?  Are they doing anything when they see a conversation concerning your product or service?

Some are and although I’ve seen a few examples of this lately I just had to mention this one.

I’ve been having some grief with my broadband connection lately and had a bit of a whinge on Twitter about it this morning…

I’m so fed up with my ADSL….it’s back down to 100k today which makes work very hard…PlusNet are not much help, just say it’s a BT issue

A few hours later and a message to me from PlusNet appears in my Twitter stream…

@slgavin, have you got a ticket id so I can take a quick look over your account?

And a few minutes after that…..

@slgavin Found your account (i think), fixed an issue, can you reboot modem or router and speeds should be faster.

And it was fixed!  So how about that for an example of how to monitor and act on conversations taking place about your brand or service!
Kudos and thanks to PlusNet.

Franchise and Grow Your Business with a Wiki

How ideas set out in the E-myth combined with a wiki can improve your business

Having moved from being a full time Project Manager with Pfizer, to freelancer to setting up Applied Trends. I’ve been reading even more business books than usual.

Over the summer traveling back and forth to Brussels I read the E-Myth Revisited by Michael Gerber. It’s one of those books most Entrepreneurs pick up at some point.

One of the core topics in the book is to treat your business as the first of 5,000 franchises. This is the prototype. In developing this prototype you must design, document and continually perfect a central operating manual which details every aspect of how to run the business. This operating manual could actually be a number of manuals for different levels of staff, but the point is that you must have something that describes the procedures and processes for consistently delivering whatever it is you deliver.

One of the examples cited is that of a successful hotel where every detail is managed by such an operations manual. From the way the beds are made, to cleaning checklists, recruitment procedures, how to order supplies, what to say to the guests when they arrive to the phone numbers of local restaurants….it’s all in the manual. The author talks about his delight in how such a consistent and well delivered service is provided every time he stays at the hotel. Every member of staff knows exactly what they are to do and every detail seems to be practiced, refined and perfected on a continual basis.

Documenting procedures and practices is nothing new, and this book has been around for years. What is new is how technology can make this approach easy to apply, and how easy and cheap it would be to maintain. However before I step into the technology, let me give you another example of how successful this approach can be.

A friend and collaborator has recently performed some consultancy for what is now a very successful law firm in the UK. What’s unique about this firm is how they whole heartedly adopted the E-Myth approach as a mechanism for growing the business. Normally for a law firm in this sector the company structure would be something in order of 1 partner to 4 associates. This number is largely dictated by the the amount of management level guidance and oversight required per associate. However, the firm has grown to 5 partners with a total of 40 associates. That’s double the norm. They achieved this by documenting every detail of how the business operates in a series of interconnected Word documents. They used a Word document per process or procedure and hyper linked them together to allow the reader to follow through a set of processes without knowingly seeking out and opening a number of different files. When an update was required, it was simply a matter of opening the relevant document, making the change and saving it back to the central repository. Associates are required to use the ‘manual’ as a first port of call for any procedure or activity they do not know off by heart, thus freeing the partners up to manage more staff and business.

Of course, you can all see where I am going with this. What I’ve just described is a crude wiki. The law firm unknowingly developed a kind of wiki as their E-Myth inspired operations manual.

Doing this in a ‘real’ wiki would be much easier and would allow a greater level of flexibility, accessibility and scalability. In some ways most wikis set out to be a kind of operations manual. Whether it’s for a project, a team, an entire company or your own personal wiki. They are used to store information to guide and help others in the quest for knowledge or to perform a specific task.

During my time with Pfizer we were developing Pfizerpedia, a company wide wiki with very few content limitations. One day this resource could be THE go to guide for achieving anything in the company. Point a user to it and let them learn. At no point has anyone suggested it would facilitate growth similar to that of the law firm, but why not!? Done properly and by the right people, a wiki like this could facilitate many things if not just the ability to distribute knowledge and guidance to those who need it.

So, since the barrier to implementing the ideas put forth in the E-myth have been lowered, why not identify an aspect of your business to ‘franchise’?

Understand and Embrace Web 2.0 for Marketing Success

The following is a recent article I submitted to a marketing publication.  Guess I may as well blog it!

Embracing Web 2.0 and social networks is becoming a key component to the success of many firms, especially those in the marketing industry.

Participation in social networks, blogging and online collaboration is no longer limited to the under 25’s, nor should it be limited to an outside of work activity. Firms need to embrace the desire and ability of their staff to use Web 2.0 tools and services and know how to facilitate and extract real business benefit from the activity.

From a marketing perspective, it’s about being where your market is, being part of your market and having visibility of conversations relating to your brand or products.

Yet where social networks such as Facebook are concerned, many employers block access and warn their staff against using such sites. An alternative would be to create a culture where using these Web 2.0 tools is permitted and encouraged in line with a Social Media strategy. Such a strategy would identify the benefits of using sites such as Facebook, Twitter and FriendFeed, and put in place a framework for responding to the opportunities presented. An example would be to implement an internal blog for employees to discuss the trends, contacts, conversations and opportunities they are seeing when participating in such sites. Managers can then act on any opportunities or threats.

The way brands interact with consumers is also changing. On sites such as Facebook and Twitter, we are seeing brands interact with consumers in a bid to improve loyalty and drive brand equity.

For a company looking to engage marketing professionals this kind of familiarisation of Web 2.0 is fast becoming part of the selection criteria. Marketing firms should be able to demonstrate their staff are keyed in to the most popular sites and services on the web and have a process for leveraging this involvement.

Any business wishing to learn more about Web 2.0 and the opportunities it presents can attend the Web 2.0 University on the 30th September in central London.

Web 2.0 Executive Bootcamp

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Communicating the benefits of social media to management

One of the reasons take up of social media within organisations is slower than people anticipated, often comes down to justification to management. On one hand you’d think that the relative low cost and overhead of social media deployments would mean take up would be high. On the other hand you are faced with the fears, confusion and status quo highlighted all too often. So what about that pitch to management?

There are a few things to avoid when making your pitch:

1. Don’t claim the tools will look after themselves and not require additional resource.

Let’s face it, both the culture and audience inside an organisation are very different to that on the internet. On the web, tools ‘seem’ to take off by themselves and attract a massive following. That’s because the potential user base is millions and you only need a small percentage to use your service for it to be seen as a success. Also, you can’t imagine any successful movement to take off without someone behind it, quietly (or not) pushing, facilitating and marketing. The same is true in an organisation, you need at least one or two (absolute minimum) passionate people to encourage use and show the way for how social media can be used. Take the wiki gardener role. It’s almost a must have now to identify a resource dedicated (full or part time) to gardening and evangelising the corporate wiki.

2. Don’t focus on looking for systems to retire in place of social media tools.

Most of the tools we discuss and see implemented inside organisations are adopted differently and fill different needs. These tools often provide linkages between other systems and resources or enhance the use of other tools. Not very often (at the moment) do you see swathes of systems being retired due to social media tools. Remember, this is new, so chances are by adopting Enterprise 2.0 you will be doing new things, having new conversations, finding new markets rather than replacing existing systems.

Here are some things you can do to communicate the benefits of Enterprise 2.0:

1. Identify existing processes and story board the impact of social media

It’s easier to relate benefits of new tools within your organisation against existing processes or practices. Take a wiki for example. It’s easy to identify a ton of processes and tasks that can switch to a wiki. Go and find examples like this in your organisation. Or find teams willing to experiment and pilot new ways of working. Then, present this to management.

2. Do quote success stories and industry examples

They are out there if you look. Books like ‘Here Comes Everybody’, ‘Wikinomics’ and ‘The Long Tail’ have some good sound bites. So do the vendors. Vendors are getting really good at capturing and communicating case studies of how their tools are being used and impacting organisations. Use these stories to highlight what’s happening in your industry, and how new tools are already being used by competitors or otherwise.

3. Communicate differently

Try to be different. Much of what we talk about is a change in culture, design and behaviour. Your communication to management should reflect this. Try not to do the boring old PowerPoint and standard pitch. See if you can usher in some of this new culture with your pitch. Obviously if there are standard processes to follow, then do so, but try not to be constrained. Show them you are thinking differently and ready to adapt to emerging trends.

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More ways to launch Enterprise 2.0 at your company

My recent post ‘The use of handouts when launching a site seemed to grab the interest of a few people. Simon Goh is launching an intranet and was on the lookout for launch ideas. Here are a few more we’ve used in the past.

About a year and a half ago Simon and I launched an Enterprise 2.0 effort at a global healthcare company. We started off with grand visions of doing it all online and not printing a single flyer or advert. We were saving the planet at the same time you see. The plan was to use viral marketing techniques and distribute content via the existing intranet and email system. This included edgy graphics, wallpapers, podcasts, videocasts, invites to events, launching an enterprise 2.0 related site and blog and anything else we could think of.

However we soon realised we were missing a massive chunk of the workforce. Large swathes of people in many companies interact with technology only when they need to, and when they do they stick to what they know (in this case email and a few internal news sites served up in IE).

We just had to go offline. So here are some of the things we produced:

  • Business cards (similar to above) with teaser info on the front and more detailed info on the reverse. We handed these out wherever and whenever possible. People liked them and we still see them on desks, shelves and wedged in keyboards today
  • Neschens were printed and put on display in high traffic areas (as in photo). The neschens detailed Enterprise 2.0 events and pointed to online resources
  • Posters – quick and easy, although these ones were quite edgy. Different to most posters you see in large companies. i.e. not “Climb the highest peak of success” with a picture of a mountain….yuk!
  • Handouts – these were more like quick tips on the tools
  • Speakers – we managed to secure some great speakers to inspire people with the possibilities of web2.0 in the workplace
  • Lunch 2.0 type meet-ups – to discuss blogs, wikis, podcasting, anything really

Of course this is just the start. Once you have people interested you need to back it up with the tools, support, pilots, workshops, mentoring etc. I’ll save this for another day.


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Enterprise 2.0 Case Study…

…well sort of. This is the presentation I’ve pulled together to highlight the work of an unofficial group who explore and push web2.0/enterprise2.0 technology and culture at a global blue chip company. We started the group in July 2006 and have enjoyed a great deal of success (and enjoyment) in the year that followed. I’ve removed any references which identify the company, so sorry if some bits seem vague.

It’s the culture. Technology is secondary.

I’m not sure whether I have explicitly covered this before, so I wanted to get something in here to tell you where I stand on the technology front. To me enterprise 2.0 is about facilitating the collaboration and innovation of a workforce. We use technology to help us do so, but the base building blocks of a collaborative and innovative workforce is culture. To me the technology is great, but without a solid understanding of the culture you are looking to develop, you will not get the best out of social software.

As the Enterprise 2.0 conference concludes this week I hope any organization going away to implement social software will also address the culture they wish to develop. A culture of; open information, encouragement of published content, loose control around what is published, letting your intranet evolve rather than force it in any direction, allow everyone to have their say and provide them with the ability to publish content, save laying down policies etc and let the common sense of your workers prevail, leading by example (that mean as the boss you need to use the tools too).

Introducing wikis, blogs, bookmarking, tagging etc will not transform your company overnight and by itself. The culture needs to be developed at the same time.

Come and join my network (from home)

Tim Duckett led me to this article which describes how a legal firm were forced into an embarrassing climb down after placing a blanket ban on the popular social networking site Facebook. After a series of complaints from across the organization, the IT director lifted the ban and instead issued guidelines for appropriate usage of the site.

Of course these bans are slapped down by IT departments all the time, and coming from an IT department background I can sort of see the rationale. However(!), surely they should first look at what’s attracting their staff to these sites. Why are they flocking to network with friends and colleagues in work time and is any good coming out of it? Here are some examples of what might constitute appropriate (and fair) use of a site such as Facebook on company time:

  • catching up with friends and family during a lunch break (we all spend more and more time at work, so this speaks to a work life balance benefit)
  • exploring who else in your organization has the same interests and connecting. Professional networking, but via the net.
  • sharing media and updates with colleagues such as photo’s and business travel plans
  • general exploration of how web2.0 can be supplemental to company goals

You see, I suspect these bans get put in place due to the assumption staff are wasting time, divulging company information, not properly representing the company image or even putting themselves in an exposed position by appearing to be an ambassador for the company.

Before your company blocks a site such as Facebook why not consider the following:

  • Is the site being used because of a lack of social software/enterprise 2.0 implementations behind the firewall? Put simply, what are the alternatives for the employees? If it’s none, then consider finding someone who can talk to you about implementing enterprise 2.0
  • See what Andrew McAffee has to say about the enterprise potential of Facebook and alike.
  • Consider issuing guidelines for usage instead of a ban. Be up front with people about why it might be a bad thing to do certain stuff.
  • Think about the young, net savvy internet generation your company is probably looking to attract. Will banning sites such as Facebook without offering any viable alternatives attract them to your company? Or keep them at your company?

This isn’t a rant at IT departments, as they are trying to come to terms with the boom in web2.0 applications and social networking as much as anyone. Instead I just wanted to point out that it’s not always a bad thing to do a bit of social networking on company time. The real answer is to learn from what’s going on and build on the desire to connect, collaborate and innovate. Not sweep it away with a block on firewall port XYZ……..

RSS and the Enterprise – Examples

I often refer to RSS as the glue needed to hold any Enterprise 2.0 implementation together. Or at the very least RSS is needed to get the most of your shiny new Enterprise 2.0 tools.

Companies are already drowning in data, and the introduction of social software will add to the data being created, or at least shift data to different platforms and means of delivery.

RSS allows the user to subscribe to content or a source, and then be notified when the content changes, or when new content is available from a source.

There are many benefits and applied uses for RSS, so here are some of the ways I’m using it:


  • Google Reader

This is my general purpose, browser based reader. It’s neat as it’s available anywhere including on my mobile phone. I subscribe to a number of blogs, industry sites, tags, news alerts and some smart filtering.

  • Attensa Outlook Plugin

Attensa provide a FREE plugin for Outlook which gives you an RSS reader in your normal folder hierarchy. They also provide a feed server (not free) from which administrators can publish and manage enterprise RSS feeds.


  • RSS as a ‘Smart Filter’

So let’s say you want to subscribe to content from a certain blog or application but you are only interested in a particular category or taxonomy. If the source site/system supports it you can subscribe to just the content you are interested in.

  • Persistent Searching

One of the great things about the Attensa Outlook plugin is it’s persistent search functionality. You set up a search term to be run against a number of search engines and you get a daily dose of new content/results against the search. If your company is in the news a lot it’s a good way to keep up with who’s referencing you and in what way.

  • Corporate Wiki

I receive a list at the start of each day for all new wiki pages. Sometimes I will spot something which makes me reach out to the author to either collaborate or to just say hi. It’s also amazing how much info you take in without knowing it. You can be sitting in a meeting and someone will mention system ‘xyz’ and you’ll know there’s already some information available in the wiki.

  • Corporate Blogs & Podcasts

There’s not a large number of blog and podcast creators at the company I work for, but for the ones which do exist I subscribe to them with the Attensa Outlook plugin.

  • Tags from Delicious

If you browse to and then the your tag, you expose the RSS feed for the particular tag. This is great because it means I receive a daily stream of new content tagged with ‘Enterprise 2.0’ etc. You could try it out for your company name….. could be interesting as a market intelligence source (coupled with persistent searching).

  • RSS Mash-ups/feedbot

I use to mash a number of different RSS feeds into one super feed. For example I’ve created an RSS ‘feedbot’ in MySyndicaat for a number of tags within delicious and technorati I am keeping an eye on. Normally you would need to add a feed into your reader for each tag you are watching, but with MySyndicaat you can mash them all together into a feedbot. If you want to you can also opt for username and password authentication to your feedbot .

  • RSS Live News Feeds at point of Operation

Another team here are using an RSS feed from a certain taxonomy (smart filter) to feed content directly to engineers building desktops and servers at the build screen. The build screen has a news pane displaying content from the RSS feed notifying engineers of issues, developments, things to look out for or to alert them to new versions of software etc.

So all this information is available to me on a daily basis, without me looking for it. Nice. If nothing else, knowledge management and market intelligence professionals should get switched on to RSS.

Of course this is just scratching the surface of RSS use, and it’s not really specific to usage just within the enterprise. However as application builders and content providers add RSS support into their apps, we’ll see a whole bunch of new tools and uses for RSS. Widgets are set to be the big thing this year, and with good reason. We’re currently looking at how we can expose more corporate (user selected) content in a user friendly way by using funky desktop widgets.