Tag Archives: launch

More ways to launch Enterprise 2.0 at your company

My recent post ‘The use of handouts when launching a site seemed to grab the interest of a few people. Simon Goh is launching an intranet and was on the lookout for launch ideas. Here are a few more we’ve used in the past.

About a year and a half ago Simon and I launched an Enterprise 2.0 effort at a global healthcare company. We started off with grand visions of doing it all online and not printing a single flyer or advert. We were saving the planet at the same time you see. The plan was to use viral marketing techniques and distribute content via the existing intranet and email system. This included edgy graphics, wallpapers, podcasts, videocasts, invites to events, launching an enterprise 2.0 related site and blog and anything else we could think of.

However we soon realised we were missing a massive chunk of the workforce. Large swathes of people in many companies interact with technology only when they need to, and when they do they stick to what they know (in this case email and a few internal news sites served up in IE).

We just had to go offline. So here are some of the things we produced:

  • Business cards (similar to above) with teaser info on the front and more detailed info on the reverse. We handed these out wherever and whenever possible. People liked them and we still see them on desks, shelves and wedged in keyboards today
  • Neschens were printed and put on display in high traffic areas (as in photo). The neschens detailed Enterprise 2.0 events and pointed to online resources
  • Posters – quick and easy, although these ones were quite edgy. Different to most posters you see in large companies. i.e. not “Climb the highest peak of success” with a picture of a mountain….yuk!
  • Handouts – these were more like quick tips on the tools
  • Speakers – we managed to secure some great speakers to inspire people with the possibilities of web2.0 in the workplace
  • Lunch 2.0 type meet-ups – to discuss blogs, wikis, podcasting, anything really

Of course this is just the start. Once you have people interested you need to back it up with the tools, support, pilots, workshops, mentoring etc. I’ll save this for another day.

 

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The use of handouts when launching a site

Using a few traditional communication and advertising methods can be extremely effective when launching a new site or service.

I recently pre-launched a site for a medical research organisation to collaborate and organise their activities. The site introduces the users to many new concepts such as blogging, commenting, file sharing and most importantly a shift away from a reliance on email.

I thought it was important to introduce them to the site gradually and not overwhelm them with a massive feature list. So I decided to produce a series of tri-fold handouts (as above) to give out both in person and in the mail. As soon as I produced the first one, folded it and had it in my hand, I realised you just can’t beat something visual and tangible like this. That’s why magazines and books won’t die out anytime soon. I’m backing this up with some online material, but I just don’t think you can beat handouts. This is especially true when you are working with an audience new to online collaboration.