Tag Archives: web2uni

Understand and Embrace Web 2.0 for Marketing Success

The following is a recent article I submitted to a marketing publication.  Guess I may as well blog it!

Embracing Web 2.0 and social networks is becoming a key component to the success of many firms, especially those in the marketing industry.

Participation in social networks, blogging and online collaboration is no longer limited to the under 25’s, nor should it be limited to an outside of work activity. Firms need to embrace the desire and ability of their staff to use Web 2.0 tools and services and know how to facilitate and extract real business benefit from the activity.

From a marketing perspective, it’s about being where your market is, being part of your market and having visibility of conversations relating to your brand or products.

Yet where social networks such as Facebook are concerned, many employers block access and warn their staff against using such sites. An alternative would be to create a culture where using these Web 2.0 tools is permitted and encouraged in line with a Social Media strategy. Such a strategy would identify the benefits of using sites such as Facebook, Twitter and FriendFeed, and put in place a framework for responding to the opportunities presented. An example would be to implement an internal blog for employees to discuss the trends, contacts, conversations and opportunities they are seeing when participating in such sites. Managers can then act on any opportunities or threats.

The way brands interact with consumers is also changing. On sites such as Facebook and Twitter, we are seeing brands interact with consumers in a bid to improve loyalty and drive brand equity.

For a company looking to engage marketing professionals this kind of familiarisation of Web 2.0 is fast becoming part of the selection criteria. Marketing firms should be able to demonstrate their staff are keyed in to the most popular sites and services on the web and have a process for leveraging this involvement.

Any business wishing to learn more about Web 2.0 and the opportunities it presents can attend the Web 2.0 University on the 30th September in central London.

Web 2.0 Executive Bootcamp

http://www.web2uni.co.uk/

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Free Platinum Pass to the Enterprise 2.0 Conference in Boston

The kind people organising the Enterprise 2.0 conference have released one FULL PLATINUM PASS (worth $2,195.00) and one $100 OFF DISCOUNT (or a free Demo Pavilion pass- unlimited) code for me to give away.

I’m not attending the conference this year (boo hoo) as I just can’t free up the time at the moment. However, Simon Revell will be there speaking about the work we did at Pfizer and of course the Meet Charlie franchise. It looks like it will be even better than last year with more case studies and more analysis around exactly what is happening in the E2.0 world. Air fares and accommodation in Boston are quite reasonable at the moment so it’s a great time to go.

If you’d like either of the tickets (for you or a friend) please leave a comment answering the following question:

Q: What event am I organising with Dion Hinchcliffe on the 30th September in London?

The first person to answer correctly gets the FULL PLATINUM PASS, and the next gets the $100 OFF DISCOUNT.

Good Luck.

Web 2.0 University is coming to the UK!

I’m pleased to announce the Web 2.0 University is coming to the UK!  I’m working with Dion Hinchcliffe to bring the Web 2.0 Executive Bootcamp to London on the 30th September 2008.

 

The Web 2.0 University is a collection of one-day courses developed by Dion Hinchcliffe and O’Reilly Media (the firm that coined the term Web 2.0).  The deliveries are deliberately aimed at the management to executive level, to provide a thorough overview of the topic and explore the many ways Web 2.0 can transform business.

So get your IT & business management to attend.  They’ll come back educated and inspired to adopt Web 2.0 approaches!

It’s a great pleasure to be working with Dion and the Web 2.0 University team.  It’s also a good thing for the UK as this part of Europe is often overlooked when it comes to topics such as Web 2.0 and business innovation. 

I’ll be posting more information as we start the marketing, but I wanted you guys to be among the first to know!

Event site: http://www.web2uni.co.uk/