Vendor Presentations at Conferences – Do’s and Don’ts

Crossing over from being inside a large company like Pfizer, to being an independent consultant to finally working with Knowledge Plaza and Applied Trends, I’ve often struggled with being seen as a ‘vendor’.

The word vendor often has negative connotations especially when you’re exhibiting at conferences and trade shows.  The default people expect is lengthy and bullshitty sales talk, removed from the realities of what people actually want and smooth talking guys just pushing a square peg into a round hole.

As an example a few weeks ago I attended Knowledge and Content UK (KCUK) with Gregory Culpin and manned the Knowledge Plaza stand.  We were one of only 4 or 5 ‘vendors’ in attendance who’s sponsorship money helped to make the event a reality.  Things started off well, and as usual we stood out with our slightly different stand, stance and general approach.  We were there not just to promote the product, but to network, meet people share our experiences (good and bad) as practitioners and to have a good time.  To be honest, sales talk comes a definite second to conversations and sharing.  If only the other vendors were the same.

We were due to present a case study and general informational presentation on Social Software and Information Professionals in the afternoon.  However by the time we got to our designated slot the audience had already endured at least two terrible sales pitches by the other vendors.  In fact they were so bad and so blatant that people were seriously avoiding all the vendors.  Wild product claims, a lack of useful information and general ignorance of the subject matter pretty much alienated the audience.

Luckily we did manage to pull in half of a large room for our talk and we started as we would normally start by introducing ourselves, covering our personal professional backgrounds in relation to the conference and reassuring the audience this was NOT a sales pitch.  Over the next hour we shared our views, experiences and relevant product information with the audience.  We initiated dialogue, invited challenges and generally had a good time!  The aim was to educate, share and of course raise product awareness but not at the expense of the former.  The reaction?  Excellent, we immediately had people come up and congratulate us on a ‘superb’ presentation which stood out from the crowd and the other vendors.

So as a summary here are my personal do’s and don’ts for vendor presentations at conferences:


  • invent new terms around your product i.e Knowledge Management 3.0 – it’s not credible
  • just talk to the audience and not converse – people get bored
  • only talk about your product  – people are there to learn stuff so offer some insights into the industry at least
  • be arrogant – bold arrogant claims are often sneered at whether they are true or not, so if you do make them, back them up with customer references or comments


  • teach people stuff – as stated above, people are there to learn
  • discuss your wins and failures – transparency is great to get the audience on side
  • engage and encourage feedback and discussions
  • be flexible with the approach and style – be prepared to adapt
  • be seen as individuals and experts in a field – not just sales people from XYZ corp

For our next trade show and conference appearances we’re trying to find a way to present our stand and ourselves as individuals as well as product representatives.  We want to engage, educate, discuss and have fun, not just push a message!  Maybe we’ll do something like the Geek Squad and present our personalities alongside the product merchandise….I’ll let you know how it goes!

Anyway, here’s our presentation from KCUK.

A Very Different Kind of Sales Presentation – Sales Presentation 2.0?

I hate the fact I just wrote Sales Presentation 2.0, but hey, it got your attention.

Below I’m sharing a presentation format I’ve been using with Knowledge Plaza. It’s based on my original Meet Charlie and Daniel Siddle’s Meet Charlotte follow up.

This version is based on an imaginary Pharmaceutical company.

I’ve adopted this presentation style when visiting a client’s site after discussing their aims, ecosystem and aspirations.  Each slide-deck is customized to include their own tools, terminology and vision.

The feedback has been amazing.  Apparently most vendors go in with narcoleptic slide-ware without considering how their solution plays with a broader strategy.  I’m not blowing my own trumpet, merely highlighting a successful presentation style and somewhat naive but well received approach.

If you use these slides please credit me/Sid, unlike a few large consultancies I could mention who embedded my slides into their own narco-deck without a mention :-0

Enterprise 2.0 Conference – Pre Conference Thoughts

The Enterprise 2.0 Conference is just round the corner and I think this year is going to be very interesting from a number of perspectives.  In particular I’m very keen on seeing how the downturn is affecting;

* the number or E2.0 projects underway
* the way people are looking at ROI in light of the financial pressures
* how vendors are positioning themselves against very tight corporate budgets

The number of companies currently running collaboration and KM2.0 initiatives is definitely down on last year, there’s no question of that.  However on the flip side people’s radars are more finely tuned for identifying potential projects when budget restrictions are finally lifted.  So it will be interesting to see where the most interest is shown and who’s case studies inspire the most discussion.

The one thing I’ve heard about past Enterprise 2.0 conferences is there has been too much hype about the ‘potential’ of social software and not enough about the real business benefits.  I don’t think that will be the case this year.  Companies don’t have the time or patience for hype, so expect to hear frank discussions on the real power of Enterprise 2.0.

I’ll be sure to attend Lee Bryant’s  session “Transition Strategies for e20 Adoption”. It’s great to have a UK ambassador like Headshift at an such a high profile conference.

The other topic I will be closely watching is how Sharepoint is discussed.  Will it get the bashing it has at previous conferences? Or will there be a widespread but reluctant acceptance of it’s enterprise 2.0 abilities?

If you are attending from the UK give me a shout, it would be good to meet up.

Note: picture courtesy of ITSinsider

Lee Bryant on Enterprise RSS and Independent Consultants with Short Attention Spans

Lee Bryant, of Headshift fame, just put out a post lambasting the trend of independent consultants announcing certain technologies are dead just because they happen to have found something shinier.

One of the most annoying habits of self-appointed technology gurus, sheikhs, czars or experts is that they take their own behaviour as the basis for extrapolation to predict how the rest of the world will/could/should use tools. A side effect of this is an inability to empathise or understand the needs and culture of non-geek workers in non-technology companies. What they do as individual consultants sitting in their pyjamas in a home-office, eating Granola and ego-surfing is regarded as a template for people trying to get things done inside a corporation or a government department.

I’m glad someone is putting these sort of views out there.  I’ve been struggling with the ‘scene’ for some time now in that every other person you meet nowadays is an independent consultant on something or another, often without a grounding in big company politics or IT that brings balance to their views.  I recently met a CIO of a very large company that told me that he’s sick and tired of ‘fresh’ independent gurus telling him that he needs tools like Twitter to run his business and that things like RSS are ‘dead’.

Lee also very eloquently and insightfully highlights the current state of enterprise RSS adoption, noting that it’s still motoring up the adoption curve and we’re a long way off seeing it’s wide spread ROI being realized across the corporate world.

I am convinced that enterprise RSS is only just beginning it adoption curve, and it has tremendous value to offer both individuals and groups. Solving the information needs of an individual is pretty easy. Finding better ways to co-ordinate the activities of thousands of people is a lot more difficult, and flocking from new tool to new tool every six months is not an option. Weaning people off the Outlook or Blackberry inbox for actionable information and intelligence is widely recognised as an important need, but it will take time. RSS and similar syndication approaches will be a key part of that solution.

I encourage you to read Lee’s full post.

Off to Boston for the Enterprise 2.0 Conference

It’s been a long time coming but I’m finally attending the Enterprise 2.0 conference in Boston, 22-25 June.  For a few years now I’ve *almost* got there, once to speak and twice to attend, however things didn’t work out.  This year I’ll be there as an attendee with Antoine from the Knowledge Plaza team.  It will be good to catch up with the E2.0 crowd, many of whom I have been speaking to for years but not had a chance to meet.

I’m particularly looking forward to seeing R. Todd Stephens take to the stage and hear about his work at AT&T.  It’s billed to be a great event and well worth the trip from the UK.

If you are going to be in town on these dates please do let me know and say hi!


ScotWeb2 – June 19th Edinburgh – 2009

I’m pleased to say that I’ll be attending ScotWeb2 on the 19th June in Edinburgh.  I’ve heard good things about it and am looking forward to catching up with Alex Stobart and his associates.  If you’re going, say hi!

We are very pleased to be able to bring you the second ScotWeb2 event on June 19th 2009 once again taking place in Edinburgh, Scotland, UK

Have you heard of twitter, Facebook and You Tube and want to know more ? This event will appeal to the following

  • ICT people ; teachers ; life-long learners ; communications ; marketing ; PR
  • ICT Developers. programmers ; social media ; digital enablers
  • Campaigners from NGO and third sector
  • Public, private and third sector employees
  • Business and social enterprises
  • Academics ; students ; FE and HE
  • Health ; Police ; Fire services

This follows on from the success of our first ScotWeb2 event last October

The event showcases enterprising, innovative and entrepreneurial behaviours in the web 2 world

It’s more important than ever to identify subject matter experts in your company

Over the past few months I’ve been speaking with and meeting more companies than ever before in my life.  I’ve been submerged in conversations around business change and the economic challenges facing businesses today.  From knowledge retention to knowledge management, information discovery to information publishing, the range of emerging (and not so) technology needs have been highlighted by the challenges faced in today’s economic climate.
However there’s one reoccurring theme I keep coming across and that’s subject matter expert (SME) identification.
Organizations now more than ever before need a way to identify the people they have based upon the knowledge they retain.  Of course, this requirement has always been there but now there’s more to gain by being able to find experts on a given subject/topic area.  Knowledge networks exist inside all companies, either explicit or implied but more often that not these networks are not accurately documented or identifiable based upon the loose nature of knowledge.  For example, when I worked in Pharma I was an IT project manager in the clinical space, yet I also had Enterprise 2.0 related passion and knowledge.  The only way for me to identify myself as a potential SME in this field was by contacting people, blogging about it, creating wiki pages etc and branding myself into them.  Otherwise when senior management were on the lookout for someone to manage an E2.0 project, the work would have naturally gone to someone in the content management team, regardless of their experience/interest in collaborative web technologies.
So in today’s environment there are more reasons than ever to have the ability to find internal (and external) SMEs.  Here are a few examples:
  • find people to work on new markets/products
  • identify gaps in knowledge which should be core to your company
  • identify what impact losing an employee in a given area would have – are there others with similar knowledge?
  • find all people who have interacted with a certain product/project
  • for regulated industries – identify everyone who’s worked on a certain drug/product
But how should SMEs be identified?
In my mind it should be a mix of self declaration, identification by others and by the real life information someone interacts with.  As an example you might have Jason who identifies himself as and expert in ‘Karate’, others tag him with ‘Martial Arts’, yet he consistently works with information/content related to ‘Japanese Fighting Systems’.  Jason should therefore be identified, by a greater or lessor extent, as an SME in all three fields.  In other words you are not relying on just job titles and self declaration to find people.
What happens when you find an SME?
In the past it would have been fair to assume that if you used a tool to find an SME in your organization you would at most have access to their contact details.  However new social tools will allow you to do more than just find an SME and see their phone number.
I’ll pick on Knowledge Plaza (naturally) to demonstrate how SMEs are found and used in such a social tool:
  • SMEs are identified with every search result in the system (full text, tag browsing or combination of both)
  • Users can see the profile of an SME
  • Users can see the recent activities on an SME in addition to their user defined network
  • Users are able to interact with an SME, including adding them to their network
  • The SME can be used as a filter
The most useful feature for me is the ability to use an SME in the system as a filter.  Once you’ve found your SME(s) you should be able to use them as a means of finding information.  i.e. if I find Jason in the system I would want to search through his eyes based upon the content he’s interacted with and the network he maintains.  This means I’m using the SME, using his or her knowledge and accessing their intellectual capital directly in the system.  I can then get a feel for Jason, his content, his interests and most importantly his real life interactions with information and people.
For knowledge retention this feature is so important.  In the example above I didn’t say if Jason still works at the company or if he left 5 years ago.  It shouldn’t matter!  Even if he did leave, he still has a link to information, people, the company and his work still has value.
The ability to find and use a SMEs knowledge after they’ve left the company is coming up as a concern time and time again with the companies I have been speaking to.  A new breed of systems such as Knowledge Plaza have some of the answers here and it’s now possible to do what some of the knowledge management systems of old promised but didn’t deliver.
Companies should be able to quickly find people inside their organization based on their content as well as their interests.  Once found they should be able to do more than just  see their contact details!

Launching Microplaza – Digg over Twitter?

Over the past 2 months I’ve been working with the Knowledge Plaza team to launch a new Twitter service.

This week we launched the beta of MicroPlaza.  The service looks at Twitter and extracts all the shared URLs and presents them as thumbnails with associated tweets.  It does this for your personal timeline as well as the public timelime and will allow you to sort items by popularity or date.  You can read a more concise overview of what we’ve built on SitePoint or ReadWriteWeb.

The idea first came about just before Christmas 08 when a few of the guys realised that Twitter was becoming a kind of discovery engine for finding websites, photos or other web based resources.  We wanted a way to extract these is a visually pleasing way based on your network or the network of a chosen user.  Hence MicroPlaza was built.

I’ve been using the full service for a few weeks now and something interesting is happening.  I find myself heading for MicroPlaza in place of Digg for my dose of news/discovery.  I’m not saying MicroPlaza is going to relace Digg or become as popular (we can hope), but finding new stuff from the people you follow is definately addictive!

Soon I’ll post about the some of the challenges and insights from developing the app.

For now here are some invites!

Knowledge Plaza on ZDNet

Oliver Marks provides a good overview of Knowledge Plaza on ZDNet.

From the post:

Knowledge Plaza is a relatively new offering in the enterprise collaboration space and offers a very sophisticated set of tools aimed primarily at knowledge workers, and whose development has been influenced by a very large international consulting company.  This product is essentially a seriously powerful and secure hub around which you can aggregate both internally created and stored content, as well as material from the entire internet, which can  be tagged and contextually stored…. More here

How one of the world’s largest consultancies influenced the development of an Enterprise 2.0 product

I gave this presentation at the Online Information show in London, Dec 08. It tells the story of how one of the world’s largest consultancies influenced the development of an Enterprise 2.0 Knowledge Management and Social Search platform.  Unfortunately I can’t say who the consultancy is (although I nearly did in the presentation) until the whitepaper is published.  The product is Knowledge Plaza, who I’ve been involved with since the summer.  Enjoy.

Say hello at Online Information

I’ll be at the Online Information exhibition from Tuesday to Thursday this week.  On Tuesday I’ll be giving a presentation about the work I’ve been doing with the Knowledge Plaza guys which includes a run down on Social Search, and how the product came to market after a pilot at one of the largest consultancies in the world.

Tuesday evening the Knowledge Plaza team will be buying the drinks at the l-restaurant at 2 Abingdon Road Kensington.   I also have 100 of these 2GB USB drives to give away preloaded with my presentation.  So come say hi at booth 794 or join us for a drink on Tuesday.

A Social Media Firestorm

If you need proof that a) Twitter (actually social media in general) is not just for IT geek guys, and b) that it’s a powerful buzz monitoring and customer engagement tool, look here….

There’s a firestorm on Twitter about the advert below from Motrin which seems to have offended a whole bunch of people. Whilst I don’t really get why it’s kicked up so much fuss you can’t ignore the social media powers at work, especially all brand owners and PR folk out there.

Josh Bernoff sums up the whole saga very well:

By now you may already have heard about the Motrin Moms saga. In a nutshell:

  • Motrin put the ad you see above on its Web site. First mistake — the ad is wrong. Since my wife is affiliated with La Leche League, an organization that supports breastfeeding, I can tell you that if wearing your baby hurts your back or neck, you need positioning help, not Motrin. And moms who care about parenting are exactly the wrong people to offend in your ad — they talk!
  • Pissed off moms start a firestorm on Twitter (#motrinmoms is trending), followed by hundreds of blog posts. Notable ones include David Armano at Logic & Emotion, with a very complete early analysis, and Sarah Evans on Mashable, with advice on what to do next. And this satirical view is amusing.
  • A Facebook group attracts hundreds (in one day) requesting a Motrin boycott.
  • Johnson & Johnson takes down. Unfortunately, this stuff lives on the Internet forever.
  • Inevitably, the controversy pokes its way into the traditional media, in this case Forbes. And the parenting blog of the New York Times.

The Scoop on Knowledge Plaza

For free access to a special E2.0/KM community instance of Knowledge Plaza please see the end of this post.

As some of you know I spent a large part of the summer working with the guys at Whatever on their product Knowledge Plaza.  I managed the GUI redesign and helped roll in some new features and views to bring the product up to release.  Well I’m proud to say I think we did a great job.  In my biased opinion, we’ve delivered the most exciting Enterprise 2.0 social productivity platform on the market.  And with  new development coming to fruition in the next month it’s just going to get better.

Here’s the Scoop:

Knowledge Plaza has been developed as a Web-based platform for enterprise search, social bookmarking, knowledge management, information brokerage and expert identification.

The platform allows you to add websites, emails, documents, contacts, references and discussions.  Multimedia is on the way.  You can tag, annotate and share anything you add.  Using workspaces, your network and company facets sharing and finding information is at the core of Knowledge Plaza.

Some broad claims there so here’s how it breaks down: (thumbnails go to larger screen shots)


Any item in Knowledge Plaza (websites, emails, documents, contacts, references and discussions) is called a Tile.  You can tag, edit, comment on, rate, relate and send tiles from within the application.  You can also group Tiles into a Mosaic.  Apart from that everything else is as you’d expect.


The dashboard aggregates activity and content from people in your network and your workspaces.  In addition there is a visual tab showing clickable images of recent websites and documents.




The plaza tab is where you find and browse content.  Quick actions let you tag, rate and bookmark

The Plaza

The Plaza

Clicking on any title takes you to the tile view where you can edit, tag, send, comment or perform other actions.

Tile View

Tile View

Advanced Search and Browse

Within the plaza you can click to combine tags, facets and people into a search string, which is always displayed.

Explain Advanced Searches

Explain Advanced Searches

You can also use the advanced search box (powered by Lucene) with auto complete.

Advanced Search

Advanced Search

Saving Results

At any point in the application you can save your search or take an RSS feed.  In fact, every aspect, tag and activity gets an RSS feed as standard.  Saving results allows you to save your search strategies.

Save your Search or RSS

Save your Search or RSS

People Search

Finding people, be it Knowledge Plaza members or external contacts is easy.  You just restrict your search to people. This will return those tagged with, have content containing, or have been identified as experts relating to your search.

Find Experts or Contacts

Find Experts or Contacts


Every member has a profile page where you can see their network, their activity or leave a comment.



Using People as Search Engines

This is one of the most exciting features for me.  On every profile, workspace dashboard and saved search, you have to option to use the resource as a search engine.  In the case of a member when you use this feature and select ‘web’ you will perform a live Google search across all the websites the member has bookmarked, rated or commented.  Selecting ‘plaza’ will perform a search inside of knowledge plaza for their matching content.

Experts as Search Engines (EaSE)

Experts as Search Engines (EaSE)

EaSE Results for the Web Search

EaSE Results for the Web Search

The Significance of People as Search Engines

Example: You are in a Pharmaceutical company and need to research the web for Gene Therapy data.  Who’s eyes are better to search through than Ian who’s an expert on Gene Therapy in your company!?  You can instantly use his list of trusted and rated websites to conduct your search.


Each workspace has a dashboard providing quick links to the activity, members and search engine.



Also, by using a workspace as a search engine you can combine the websites and content of an entire department….so like the example above, that’s the entire Gene Therapy project team.

Using Saved Searches as Search Engines

As already mentioned, saved searches can also be used as search engines.

Saved Search as a Search Engine

Saved Search as a Search Engine


The next really exciting feature for me is the Mosaics.  After creating a Mosaic (as a wrapper) you can add tiles to the Mosaic, either individually or collaboratively.  So essentially this allows you  to create containers of tiles (information resources) on core topics.

In addition you are able to add pages to the Mosaic adding context and annotating the content.

Finally you are able to export the Mosaic at anytime for sharing outside of Knowledge Plaza.  The export creates a PDF of all the pages, indexes the tiles and saves copies of all websites (in PDF), contacts (vcard) and documents in an accompanying zip file.  This is knowledge mobility.

Mosaic - Collating Knowledge

Mosaic - Collating Knowledge

Mosaic Wiki Pages

Mosaic Wiki Pages

Mosaic Wiki Pages

Example Mosaic Export

Mosaic Export (without files)

Mosaic Export (without files)

The Significance of Mosaics

I’m going to save most of this for another post but let’s say you compile some research for one of your internal customers.  You can do this within a Mosaic, perhaps with the help of others, then export it for sending to the customer.  Whether or not an internal charge is put in place for this is open to discussion, but effectively the Mosaic puts a value and mobility on your knowledge.

Access Knowledge Plaza for Free

As mentioned earlier, the guys at Knowledge Plaza have released an invite only community instance to be used by (YOU!) knowledge professionals, evangelists, industry consultants and basically anyone else who’s interesting.  This is called Knowledge Heroes.

The platform is currently only available within company firewalls, so this is the only way you will get a look until the public version is released.

You can use the platform to collate your knowledge, bookmarks, sources etc with the rest of the community.  The team at Knowledge Plaza will post some of this content to the public blog, Knowledge Heroes so everyone else can benefit form a cross section of the content.

If you want access or a demo just let me know.

London Wiki Wednesday

The London Wiki Wednesday sessions are back in full swing.  I’ll be attending the next one being held on the 1st October at The British Computer Society who are providing the food, beer and wine.

If you’ve not been before you can check out the format on the London WikiWed wiki.

I’ll probably be doing a 5 min talk on the wiki integration work we have been doing with the Knowledge Plaza folks.  In fact, I’d like to see a dedicated session at some point discussing the finer points of wikis inside of broader applications.

See you there!

Social Media Monitoring and Switched on Support

Is your company monitoring what’s being said about your brand/services on the internet?  Are they doing anything when they see a conversation concerning your product or service?

Some are and although I’ve seen a few examples of this lately I just had to mention this one.

I’ve been having some grief with my broadband connection lately and had a bit of a whinge on Twitter about it this morning…

I’m so fed up with my ADSL….it’s back down to 100k today which makes work very hard…PlusNet are not much help, just say it’s a BT issue

A few hours later and a message to me from PlusNet appears in my Twitter stream…

@slgavin, have you got a ticket id so I can take a quick look over your account?

And a few minutes after that…..

@slgavin Found your account (i think), fixed an issue, can you reboot modem or router and speeds should be faster.

And it was fixed!  So how about that for an example of how to monitor and act on conversations taking place about your brand or service!
Kudos and thanks to PlusNet.

Franchise and Grow Your Business with a Wiki

How ideas set out in the E-myth combined with a wiki can improve your business

Having moved from being a full time Project Manager with Pfizer, to freelancer to setting up Applied Trends. I’ve been reading even more business books than usual.

Over the summer traveling back and forth to Brussels I read the E-Myth Revisited by Michael Gerber. It’s one of those books most Entrepreneurs pick up at some point.

One of the core topics in the book is to treat your business as the first of 5,000 franchises. This is the prototype. In developing this prototype you must design, document and continually perfect a central operating manual which details every aspect of how to run the business. This operating manual could actually be a number of manuals for different levels of staff, but the point is that you must have something that describes the procedures and processes for consistently delivering whatever it is you deliver.

One of the examples cited is that of a successful hotel where every detail is managed by such an operations manual. From the way the beds are made, to cleaning checklists, recruitment procedures, how to order supplies, what to say to the guests when they arrive to the phone numbers of local restaurants….it’s all in the manual. The author talks about his delight in how such a consistent and well delivered service is provided every time he stays at the hotel. Every member of staff knows exactly what they are to do and every detail seems to be practiced, refined and perfected on a continual basis.

Documenting procedures and practices is nothing new, and this book has been around for years. What is new is how technology can make this approach easy to apply, and how easy and cheap it would be to maintain. However before I step into the technology, let me give you another example of how successful this approach can be.

A friend and collaborator has recently performed some consultancy for what is now a very successful law firm in the UK. What’s unique about this firm is how they whole heartedly adopted the E-Myth approach as a mechanism for growing the business. Normally for a law firm in this sector the company structure would be something in order of 1 partner to 4 associates. This number is largely dictated by the the amount of management level guidance and oversight required per associate. However, the firm has grown to 5 partners with a total of 40 associates. That’s double the norm. They achieved this by documenting every detail of how the business operates in a series of interconnected Word documents. They used a Word document per process or procedure and hyper linked them together to allow the reader to follow through a set of processes without knowingly seeking out and opening a number of different files. When an update was required, it was simply a matter of opening the relevant document, making the change and saving it back to the central repository. Associates are required to use the ‘manual’ as a first port of call for any procedure or activity they do not know off by heart, thus freeing the partners up to manage more staff and business.

Of course, you can all see where I am going with this. What I’ve just described is a crude wiki. The law firm unknowingly developed a kind of wiki as their E-Myth inspired operations manual.

Doing this in a ‘real’ wiki would be much easier and would allow a greater level of flexibility, accessibility and scalability. In some ways most wikis set out to be a kind of operations manual. Whether it’s for a project, a team, an entire company or your own personal wiki. They are used to store information to guide and help others in the quest for knowledge or to perform a specific task.

During my time with Pfizer we were developing Pfizerpedia, a company wide wiki with very few content limitations. One day this resource could be THE go to guide for achieving anything in the company. Point a user to it and let them learn. At no point has anyone suggested it would facilitate growth similar to that of the law firm, but why not!? Done properly and by the right people, a wiki like this could facilitate many things if not just the ability to distribute knowledge and guidance to those who need it.

So, since the barrier to implementing the ideas put forth in the E-myth have been lowered, why not identify an aspect of your business to ‘franchise’?

This Month: Web 2.0 Executive Bootcamp in London

Benefit from the very same material as delivered in private to a host of fortune 500 companies such as AOL, TIME WARNER, BEST BUY and SWISSCOM.

On the 30th September Dion Hinchliffe’s Web 2.0 University team will deliver the very first Web 2.0 Executive Bootcamp in the UK.  Book your place now as space is very limited.

The Web 2.0 University is a direct product of extensive research by Hinchcliffe and Company and O’Reilly Media into the business models and design patterns being used by the most innovative companies on the web.  The material and delivery is specifically tailored for a management audience with the focus on emerging business models, opportunities and analysis of real life business examples.

With a maximum of 40 attendees, delegates will benefit from a highly interactive and tailored delivery of the very latest research, case studies and opportunities presented by Web 2.0.

This is a chance for any executive, manager, innovator or decision maker to learn how to transform their products and services using Web 2.0 design patterns.  The material presented really is the most thoroughly researched and actionable available in the UK.


More Details

Designed by well-known Web 2.0 expert Dion Hinchcliffe, the Web 2.0 Executive Bootcamp is a strategic, one day event for a management, executive, and senior technical audience to gain a thorough briefing on the rapidly evolving world of Web 2.0 and why it matters to any business. Designed for Fortune 500 companies and start-ups alike, Web 2.0 Executive Bootcamp provides a thorough, formal grounding for creating highly competitive, next generation businesses.

Used by companies around the world to galvanize their online product development efforts, Web 2.0 University is the premier, strategic education event designed to take companies and their capabilities into the 21st century.

Lead by highly-rated, expert instructors, Web 2.0 Executive Bootcamp brings the very latest techniques that presents numerous proven approaches to building innovative and fast-growth online businesses based on peer production, rich user experiences, software ecosystems, strategic data capture and ownership, mashups, open APIs, social software, and much, much more.

If you’re building and delivering next-generation online products and services, this intensive, day-long course will provide you with a thorough grounding in the revolutionary world of Web 2.0—a set of design patterns and business models that are reshaping the face of the Web.

Join the over 4,600 graduates of Web 2.0 University today in the inaugural debut of Web 2.0 University in the United Kingdom by Applied Trends and Scott Gavin. Web 2.0 University is available in North America (, United Kingdom via Applied Trends, Italy and Germany via Reply and Australia and New Zealand via Acid Labs.